STUDIO 22.12
Multimedia shows
for special events
3D mapping is the most powerful tool of event producers and directors.
What
we do?
PERMANENT
3D MAPPING INSTALLATIONS
RENT
3D MAPPING SOLUTIONS
01
02
- Work out the concept "from zero"
- Design the technical solution
- Sell the equipement
- Produce the content
- Perform all the installation works
- Do the technical support
- Work out the concept "from zero"
- Design the technical solution
- Provide the equipement for the rent
- Produce the content
- Perform all the installation works


years
on the market
cities
types of objects we mapped on
projects
made
8
289
18
23
Curiosity about life in all its aspects, I think, is still the secret of great creative people.
Our strengthes
We do not claim that we are best at everything -- noone can be. We have our own vision and areas of strong competences, and when it is alligned with the task of the client, the result amaze everyone. Here is the resume of this vision and competences.
01 INSTALLATIONS WITH DEEP IDEA AND PLOT
We do not like effect for effect itself, we love (and that's why we do it best) to produce 3D mapping with the interesting idea and advanced plot. We love to solve tasks, where 3D mapping is the instrument of storytelling and of creating the powerful images in the mind of viewer.
02 WE CONSIDER 3D MAPPING AS AN INSTRUMENT, NOT AS THE VALUE IN ITSELF
Some other componies in the area consider each project as a place of expression their own art ambitions sometimes without a regard on the goal of client.
Our first priority is always the goal of the client and our workis to find how 3D mapping as an instrument can serve best to the client's goal, to solve his task.
03 WE SEE EASY SOLUTION
On the stage of searching a technical solution we analyse all the truely important factors for the end result. This process allows us to much wider range of solutions.
04 WE DO UNDERSTAND THE DIFFICULTIES AND DOUBTS OF THE CLIENT
3D mapping is still pretty new technolodgy and most of our clients do not have (and actually can't have) a clear vision, how it will look like in the end. In first place it cases a stressful situation, in the second place, it is a reason of many iterations of edits and concept changes. We do understand all these and behave ourselves as a partner of client, who is equally interested in the success of the project. We use a lot visualisations and pre-sale demonstrations to help the client see the end result and reduce his uncertainty.
Cases
From the wide range of solutions we've chosen 10 most representative cases.
01 THE LAND OF LEGENDS SHOW
When you need to attract a lot of people in some place, the best solution is 3D mapping show. So, the Land of Legends invited incredible Franco Dragone and our team to produce a show about world creation.
The show have attracted thousands of people on the shopping avenue.
02 THE LAND OF LEGENDS WALLS BECOME ALIVE
The second time we've decided to show the soul and magic of the place, and of course this could be done only with 3D mapping. So from that time magic lives in the Land of legends, and when the sky turns dark,
even buildings become alive and tell unbelievable stories.
The concept included a new 3D mapping show in a new location each and every day. Every day guests were surprised by new piece of story from new building facade.
For instance, one evening the statue of roman soldier became alive and showed the origins of the place, how it was founded.
The stage is a place, where different marvelous performances take place. There we've decided to blur the lines of reality and to transform the stage in the very places where the action should be according to the scenario.
03 LIGHT FESTIVAL IN CHELIABINSK
Once upon a time on Christmas we've brought the miracle to the citizens of Chelyabinsk due to 3D mapping. The idea was to show like some Christmas star falls near the Drama theater facade and due to this magic energy the facade transforms and tells the fairy tail. We've shown 5 different tales during 5 days.
04 MOSCOW GOVERMENT BUILDING
First cases were about the task of creating fairy tale, however you can solve much more with 3D mapping, for example attract attention to important things. That was our task in decoration of Moscow Government building facade -- to emphasise important events in Russian history -- Constitution voting and 75 years of Victory in Great Patriotic War. 3D mapping was used to express in several seconds the importance of the moment and its true sense.
05 BUILDING OF GENERAL STAFF
Another ideological and educational case was 3D mapping on the building of General staff on the Day of the seige break. It was huge show, that not only showed the most important historical moments, but made the audience feel all the the extraordinarity of the citizens feat. It is an advantage of 3D mapping not just inform, but let people feel something wholeheartedly.
06 ICE SURFACE FOR SKA
The opening ceremony of any sport event should be the brightest point to give the audience extraordinary energy.
3D mapping on the ice surface allowed us not only impress, but also express the positioning of the sport club brand and the opening season.
3D mapping on the ice surface allowed us not only impress, but also express the positioning of the sport club brand and the opening season.
07 ALROSA CHAMPIONSHIP
There 3D mapping also let the native integration of sponsor's brand. Sponsors often prefer 3D mapping for brand integrations, as stunning images of 3D mapping show are mostly memorable, so the audience also memorize the brand. Moreover, 3D mapping is also the champion as the object of instagram posts, so they also get additional outreach in social media.
08 CHURCH
Outstanding architecture (f.e. church interior space) as an object of 3D mapping produces stupendous impact, that's why it was chosen as a mean of presentation of the newly restored church for investors.
In this 3D mapping show viewers moved in the past and saw the uneasy history of the building -- an important part to underline the value of restoration. And then they moved in the future and saw, how it will look like with all the frescoes (which haven't been even started at the moment).
09 INTERIOR IMMERSIVE SHOWS
From the previous cases, it looks like 3D mapping is mostly used for building facades, however even more solutions we have in the various interiors. Interior 3D mapping gives the guests an unforgettable experience of being in the scene rather than observe something from outside -- it produces so called immersive effect.
10 MUSEUM SOLUTION
The way of telling a story is a key thing not only for entertainement, but also for educational purpose. You cannot just number the dry facts, you need to catch the attention, touch the hurt and be remebered forever. These museum was founded by the people, who sincerely cared about the history of Kronstadt and were looking for such a way.
Besides, there was a practical side -- a modern concept of museum without a guide at all. 3D mapping there guides the viewer's attention: each exhibit, each fort model becomes alive by 3D mapping on it's turn according to the voiceover. Thus guests transfers not only through the room, but through the time from the oldest forts to the newest ones and historical events that surrounded the live of each fort.
We've made one hour of 3D mapping content on 9 different miniture models of the Kronstadt forts and on the screens.
11 CHAMBER SOLUTION
3D mapping can be not only something of large scale, there are also a lot of small, however really beautiful and meaningful solutions, as it was in our case for Moet wine lodge. We've made just a little art-object on a table, that transformed miraculously depending on the type of wine that was on the table, discovering in visual images its flavour.
12 SPORT STADIUM SOLUTION
We create comfortable and at the same time spectacular solutions for audience at huge venues and stadiums. And also, we cover all the possibilities of placing content for advertising partners and sponsors of the event.
We can also create TV pack of logos, titles and other nesessery graphic animations as we did for online tv stream of Ovionshow. The branded style of the show organizers was harmoniously integrated into the overall content on the venue. Thus, we have maintained the unity of style between offline and online event.
13 SOLUTION FOR MULTIMEDIA EVENTS
To surprise the most sophisticated guest is a pretty hard task even for the huge tv companies. In this project, at a private celebration for the rebranding of a TV distributor of 12 entertainment TV channels, a multimedia room immersed everyone present in another reality. With the help of a new spectacular 3D mapping technology, the walls came to life and took our guests to the cinema sets of cult films, historical locations, cool jungles and hot deserts, and allowed them to feel the driving through the sport atmosphere.
14 SOLUTION FOR BUSINESS EVENTS
We are happy to mix visual techniques to achieve marketing goals in multimedia projects. For each task and for each object we trying to find an individual approach and think over a more relevant interaction of this object with the viewer.
In this project we decided to make the show more immersive. There were 3 interaction objects: immersive room (was made of led-screens), 3D mapping on facade and led-screen for the stage. The content on the facade and the design of the screen on the stage had an image character that spoke about the business cluster of New Cairo. In the content for these 2 objects, we displayed a minimalistic and light style of architecture. For the immersive room we made special video-content so that each visitor was able to immerse themselves 360 degrees in a certain atmosphere that echoes the real one in this business cluster.


Feel free to write, call and visit us.
We really love to communicate with our clients.
Saint-Petersburg, Petrogradskaya nab., 18
Phone: +7 921 887 42 64 (Whats app, Telegram, Viber)
E-mail: mail@studio2212.ru