STUDIO 22.12
"MAGIC LIVES IN THE LAND OF LEGENDS
AND
WHEN THE SKY TURNS DARK,
EVEN THE BUILDINGS BECOME ALIVE
AND
TELL UNBELIVABLE STORIES"
AND
WHEN THE SKY TURNS DARK,
EVEN THE BUILDINGS BECOME ALIVE
AND
TELL UNBELIVABLE STORIES"
Anything you've even dreamed about is possible to realise just at the moment when you decided to win.
???
Which goals can be achieved goals
in The Land of Legends
in The Land of Legends
???
Short-term benefits
1. Additional revenue on tickets to visit a show or an attraction.
2. Additional revenue on publicity integration
3. Additional revenue on social media mechanics (described further)
2. Additional revenue on publicity integration
3. Additional revenue on social media mechanics (described further)
Long-term benefits
1. Increasing the number of stays per each client and life time value
2. Exceeding expectations of guests
3. Viral publicity in the social media
2. Exceeding expectations of guests
3. Viral publicity in the social media
???
What you can launch?
???
1. Develop facade 3D mapping shows
We can integrate different formats of facade mapping usage
2. Create new lounge zones with 3D mapping
Restaurant,
3. Create new attraction with 3D mapping
Average amount of people in a group
4. Create a new option for ballroom renters
Course duration (one day off included)
part I
How we can develop
the existing facade show
the existing facade show
3D mapping is just an instrument -- an incredibly powerful one, but nevertheless. And you can do a lot with it, you can produce an endless number of ideas. Here are some of them
1. More 3D content It i |
1. Not a one show, but series of shows It impresses people when they see a show, however if it will be a series of shows, connected with each other by some scenario, the audience will be involved and agitated even more, they will await each. Let the building facade to tell your guests the story of the Land of Legends. The first show may narrate how all these personages came to Earth. The second one about the errection of their world etc. And all this memories, all this tales are hidden inside the ordinary walls and came to life only in darkness. LONG-TERM BENEFITS: totally amazed guests, increased number of stays and life time value SHORT-TERM BENEFITS: additional revenue on tickets for each show from the series or on a whole series. |
2. Personage integration It impresses people when they see a show, however if it will be a series of shows, connected with each other by some scenario, the audience will be involved and agitated even more, they will await each. Let the building facade to tell your guests the story of the Land of Legends. The first show may narrate how all these personages came to Earth. The second one about the errection of their world etc. And all this memories, all this tales are hidden inside the ordinary walls and came to life only in darkness. LONG-TERM BENEFITS: totally amazed guests, increased number of stays and life time value SHORT-TERM BENEFITS: additional revenue on tickets for each show from the series or on a whole series. |
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2. Not only shows, but decorations You do not need to do a long show for several minutes. For small events or just for season change you can use 3D mapping for vivid decorations. LONG-TERM BENEFITS: everyone will appreciate that that place is never the same and will be curious to come their in different seasons to see different spaces. |
3. A placement for native publicity It is important for advertisement to attract attention. And simple methods do not meet the goal. However, when you see even from far, that building facade is destroying or transforming in something completely different, you will pay attention even if it is an ad. SHORT-TERM BENEFITS: additional revenue from advertisers for publicity displacement |
4. Gamification for involvement and viral ad You can use this mechanic for your own ad or for your advertisers, involving the audience to participate. You have a show? That's great! But let's tell the audience, that there will be a secret hidden in that show. You should find some secret puzzles, take photos of them and post in social media with some hashtag. And we will choose the winner randomly among those who has fulfilled the requirements and give him some present. Thus you involve people in a game and promote the ad of a show and of a place itself. LONG-TERM BENEFITS: self-promoting viral ad |
5. True interaction A child moves a hand and a stone of the facade moves accordingly. Several movements and you've dismounted the wall and discovered the treasure behind it. Or on halloween a guest appears in some area and suddenly a ghost appears from nowhere. |
6. An amazing option for a birthday. What if you could LONG-TERM BENEFITS: self-promoting viral ad |