Turkestan is an incredible place which was erected on the longest and most important trade route in a history. To impress the first guests and establish the image of Turkestan as not only comfortably designed resort, but also the most attractive historical and cultural place, just telling people "history was made here" is not enough at all. You need to make them truely feel themselves inside the history.
So, at first they will see, how wind blows off the existant facade to reveal, what is hidden deep inside.

In one moment it is just a sand, and in the next moment we see something like a mirage, where scarps of some forgotten memories somehow appears and disappears.